What strategic "position" should your company take according to STP analysis?
It is possible to effectively develop the market! An explanation of the reference standards for companies to compete in the right market.
In corporate management and product development, the first step is to identify the market in which your company should compete. However, markets are usually very broad, and it is difficult to meet all market needs. Additionally, depending on the service or product, there may be strengths and weaknesses in specific markets. As a result, there are cases where companies end up competing in markets that are different from where their services should ideally be positioned, leading to the challenge of "not selling at all!" Furthermore, they may misattribute the causes to "the product is bad! The sales are bad!" and fail to recognize the fundamental issues. Is the market you are currently competing in aligned with your company's services? In such situations, a recommended marketing theory is the "STP analysis," which consists of the three elements of segmentation, targeting, and positioning. This article will delve deeper into each of these three elements. *For detailed content of the article, please refer to the related links. *For more information, please refer to the PDF materials or feel free to contact us.
- Company：Bitters Club
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